Hashtags were originally used on Twitter to collect similar posts, tweets, or content together. Chris Messina suggested using the # sign before the keyword to put it together

Hashtags are now an integral part of Twitter, with people using them to express themselves clearly. This feature started on Twitter but now other social media platforms such as Instagram, Facebook, Pinterest, and LinkedIn also support hashtags. Brands use hashtags to advertise, events, campaigns, and their products. Hashtags are also used by customers/users to post content related to the topic. And as a result, products can monitor customers’ comments/feelings about them and their products. In this way, the products are able to maintain public relations and improve customer satisfaction.

Hashtag Marketing& Tracking Marketing

Twitter Hashtag Tracking is very profitable for marketing purposes. It can be used to promote products and services on Twitter and to record any hashtag usage over time.

While marketing your product you need to remember who your target audience is and what kind of content they are interested in. Twitter hashtag tracking will help you plan ahead, monitor real-time performance, improve customer relationships and level of retention.

Marketing involves measuring many things together, in which case you will only be able to achieve success. Being part of a marketing agency, you can work with many different categories of hashtags to generate profits. Some common hashtags have names, campaigns, and event hashtags.

8 uses of Twitter Hashtag Tracking in Marketing:

Track your competitors

Brands can use hashtag tracking to monitor competitors’ movements so that they can produce better content and attract their customers. This feature will help brands and retailers deal with potential risks, by monitoring the competitive environment

Track your hashtag campaigns

You can track your branded hashtag and track the progress of that particular hashtag on Twitter. Hashtag campaigns for your product can also be viewed in the same way by following the Twitter hashtag. You can see the increased hashtag usage of your campaign.

Rate Twitter Presence

No alt text is provided for this image To measure your product’s Twitter presence you can track the associated hashtag. You can also search for a typical keyword and set the style of your surrounding content plan to promote your product.

Identify your target audience / potential customers

Hashtag tracking can be used to target your target audience. People who use hashtags related to your product may be your potential customers. Since they are expressing a direct interest in your product/feature, they may be interested in purchasing / using it.

Track the Right Influences

No alt text provided for this image Someone who has a large Twitter profile and uses hashtags related to your product can be influential. You can analyze engagement metrics in their tweets to find and collaborate with the right to advertise your product.

Provide customer support

Any negative content associated with your product hashtag can reduce your status. You can also use the tweets of a truly happy and satisfied customer to improve yourself. Therefore, hashtag tracking can also help you set up an effective customer support system and improve customer retention rate and life expectancy.

Monitor real-time engagement metrics

If you follow the hashtags, you can also monitor how often your keyword is used on Twitter. This real-time engagement tracking will help you decide if your hashtag will fail or be successful. Depending on the metrics of engagement you can improve your marketing strategy to increase the level of engagement.

How Do You Follow Your Hashtags?

Now that you know what hashtag tracking is, the only unanswered question is, how can you track hashtags?

You can go to Twitter and type in your keyword or hashtag, and all conversations and discussions that include your targeted keyword will appear. However, this way, you will not get special analytics or metrics. What should you do there?

Third-party tools can also effectively track your product’s Twitter Hashtag.

One of the most useful and productive tools is TrackMyHashtag. This tool can help you to track hashtags, track keywords, and extract Twitter history data easily.

TrackMyHashtag

This tool is an AI-driven hashtag tracking tool. It can help you to track any hashtag, keyword, or @mention in real-time. It can provide real-time engagement metrics and hashtag analytics in your Twitter marketing campaigns and events. This tool can also help you access the Twitter history datasets associated with any hashtag or keyword.

TrackMyHashtag Features

Notification notices

Custom time for tweets

Export data in excel (CSV) format

Spatial and linguistic analysis

Potential and emerging access

Top tweets, links, users, and media

Real-time engagement metrics

To uninstall Hashtag Analytics from this Hashtag tracking tool, follow the steps below:

  • Go to the TrackMyHashtag website.
  • Enter your keyword/hashtag / @ mentioned in the search bar and press search.
  • Now select your pricing plan and click purchase now.
  • Then log in to TrackMyHashtag.
  • Then confirm the delivery plan.
  • And make a payment.
  • Basic program registration starts from $ 49 / month. The technology plan will cost you $ 99 / month, and the company plan will cost you $ 249 / month. You can also pay for the annual subscription.
  • If you wish to get a free trial, we have it too!

The conclusion

Hashtag tracking can improve your Twitter marketing strategies if used properly. People like to include hashtags in everything, so avoid using hashtags that don’t match your content. And for free text, make sure you do not use more than 1-2 hashtags for your tweets. Excessive use of hashtags is often viewed as spam and may cause users to miss out. Start tracking your hashtags and improve your Twitter marketing strategy.

by/ Atta min Allah the Ph.D. scholar and researcher of chemistry

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